URLINK Blog

Expert guides on URL shortening, UTM parameters, QR code marketing, branded short links, and link management best practices for marketers and teams.

Analytics7 min read

How to Track Marketing Campaigns with Link Analytics

Learn how to use link tracking and analytics to measure marketing campaign performance. Discover which metrics matter, how to set up tracking, and how to optimize campaigns with data.

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Marketing6 min read

Why Branded Short Links Improve Click-Through Rates

Discover how custom branded short links with your own domain improve click-through rates, build trust, and strengthen brand recognition. Learn how to set up branded domains.

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Marketing8 min read

How to Create Custom QR Codes for Marketing Campaigns

Learn how to create branded QR codes with custom colors, logos, and designs. Discover best practices for using QR codes in marketing campaigns, print materials, and events.

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Guides7 min read

What Is a URL Shortener and How Does It Work?

Learn what a URL shortener is, how link shortening works, and why marketers use short links to improve click-through rates, track campaigns, and build brand trust.

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Put these tips into practice with URLINK. Create short links, build UTM parameters, generate QR codes, and track your campaigns — all for free.