Why QR Codes Are Essential for Marketing in 2026
QR codes have evolved from simple black-and-white squares into powerful marketing tools. In 2026, over 80% of smartphone users have scanned a QR code at least once. For marketers, QR codes bridge the gap between offline and online experiences — connecting print ads, product packaging, event signage, and business cards directly to digital content.
What Makes a Great Marketing QR Code?
A basic QR code works, but a custom branded QR code performs better. Here's why:
Brand Recognition
Custom QR codes with your brand colors and logo are instantly recognizable. They signal professionalism and build trust before the scan even happens.
Higher Scan Rates
Branded QR codes see up to 80% higher scan rates compared to plain black-and-white codes. Design matters.
Trackable Results
When you create QR codes through a link management platform like URLINK, every scan is tracked. You get data on scan counts, locations, devices, and time patterns.
How to Create Custom QR Codes with URLINK
Step 1: Create Your Link
Start by creating a shortened link in URLINK. Add UTM parameters if you want to track the campaign source in Google Analytics.
Step 2: Open the QR Code Generator
URLINK's built-in
QR code generator lets you create a QR code for any link in your account.
Step 3: Customize Your Design
Choose from several customization options:
- •Colors: Set foreground and background colors to match your brand
- •Logo: Upload your brand logo to appear in the center
- •Patterns: Choose from dots, rounded squares, or classic squares
- •Corner styles: Customize the corner markers for a unique look
- •Templates: Save and reuse designs across multiple QR codes
Step 4: Download and Deploy
Download your QR code in high-resolution PNG format, ready for print or digital use.
QR Code Best Practices for Marketers
1. Always Link to Mobile-Optimized Content
QR codes are scanned on smartphones. Make sure the destination page is mobile-responsive and loads quickly.
2. Add a Clear Call-to-Action
Don't just place a QR code — tell people what they'll get by scanning it:
- •"Scan for 20% off"
- •"Scan to see the menu"
- •"Scan to register"
3. Test Before Printing
Always test your QR code on multiple devices before sending it to print. Ensure it scans reliably at the intended size and distance.
4. Maintain Adequate Size
QR codes should be at least 2cm x 2cm (0.8in x 0.8in) for reliable scanning. For billboards and large signage, scale proportionally.
5. Ensure Sufficient Contrast
The foreground (data modules) must contrast clearly with the background. Dark on light works best. Avoid low-contrast color combinations.
6. Use Dynamic QR Codes
Static QR codes can't be changed after printing.
Dynamic QR codes (like those from URLINK) link to a short URL that can be updated anytime — even after the code is printed.
QR Code Use Cases for Marketing
Print Advertising
Add QR codes to magazine ads, flyers, and brochures to drive traffic to landing pages, special offers, or product demos.
Product Packaging
Link customers to product guides, recipe ideas, warranty registration, or loyalty program signup.
Events and Trade Shows
Use QR codes on badges, booth displays, and handouts to capture leads and share digital content.
Business Cards
Replace plain contact info with a QR code that links to your digital profile, portfolio, or booking page.
Restaurant Menus
Digital menus via QR codes are now standard practice. They're easy to update and reduce printing costs.
Save Time with QR Code Design Templates
URLINK lets you create reusable QR code design templates. Define your brand colors, logo, and pattern preferences once, then apply the same design to any new QR code with one click. This is especially valuable for teams managing QR codes across multiple campaigns and locations.
Track QR Code Performance
Every QR code created in URLINK is automatically tracked. View scan analytics including:
- •Total scans and unique scans
- •Geographic breakdown by country and city
- •Device and browser information
- •Time-of-day scan patterns
- •Referrer data
Use this data to optimize your offline marketing campaigns and understand which placements drive the most engagement.